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Videos

The hunt for an "authentic" coffee experience

Although consumers are quite particular when it comes to choosing coffee, understanding the criteria they base their choices on - particularly what causes them to consider coffee 'authentic' - can be difficult. Spurred by the convenience store...

Catalogue: Asia Pacific 2017: Discoveries
Authors: Humphery Chen, Junichi Ichiba
Company: INTAGE HOLDINGS Inc.
December 4, 2017
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Citation

Chen and Ichiba (2017a, December 04). The hunt for an "authentic" coffee experience. ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/the-hunt-for-an-authentic-coffee-experience


Videos

Harnessing the power of voice

Marketers have always known the role that emotions play in consumers' product purchase process. Today, in addition to injecting emotions into new products through advertising, marketers are building emotions into their product designs. Researchers...

Catalogue: Asia Pacific 2017: Discoveries
Authors: Geeta R. Lobo, Roland Leung
Company: GfK
December 4, 2017
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Citation

Lobo and Leung (2017a, December 04). Harnessing the power of voice. ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/harnessing-the-power-of-voice-9206


Videos

The challenges that the Chinese market brings to the auto financing company

An insight into some of the business challenges that we have encountered in trying to develop a rapidly growing Auto Financing Company in China, particularly in an environment of increasing legislative compliance and a changing customer demographic.

Catalogue: Asia Pacific 2017: Discoveries
Author: Brian Williams
December 4, 2017
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Citation

Williams, B. (2017a, December 04). The challenges that the Chinese market brings to the auto financing company. ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/the-challenges-that-the-chinese-market-brings-to-the-auto-financing-company


Videos

Building effective networks

The world is becoming more complex - consumers are exercising greater choice, information sources of information are fragmenting, and the regulatory and political environment is growing more sensitive. In such an environment, the asks of the Insights...

Catalogue: Asia Pacific 2017: Discoveries
Author: Madhumita Chakraborty
December 4, 2017
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Citation

Chakraborty, M. (2017a, December 04). Building effective networks. ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/building-effective-networks-9203


Videos

Inside out

Imagine a future where children future-proof innovation ideas targeted at adults; where consumers become researchers; where research participation rivals the popularity of Pokémon Go... experience a visionary insights future that is INSIDE OUT!

Catalogue: Congress 2017: Visionary
Author: Kristin Hickey
November 27, 2017
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Citation

Hickey, K. (2017a, November 27). Inside out. ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/inside-out-9187


Videos

Orange embraces the digital age for superior insights

By embracing digital technology, Orange provides decentralised data access to democratise more cost- effective, in-depth and timely insights. This elevates the research impact on decision-making, maximising its relevance to their business.

Catalogue: Congress 2017: Visionary
Authors: Russell King, Geoff Lowe
Company: Infotools
November 27, 2017
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Citation

King and Lowe (2017a, November 27). Orange embraces the digital age for superior insights. ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/orange-embraces-the-digital-age-for-superior-insights-9192


Videos

John Wanamaker... We now know which 50% of advertising is wasted

Famous for the quote "half my advertising is wasted, I just don't know which half”, John Wanamaker would be concerned that over 50% of online ads served are not seen by anyone. Many of the rest are not seen by their intended audience – and...

Catalogue: Congress 2017: Visionary
Author: Jackie Lorch
November 27, 2017
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Citation

Lorch, J. (2017a, November 27). John Wanamaker... We now know which 50% of advertising is wasted. ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/john-wanamaker-we-now-know-which-50-of-advertising-is-wasted


Videos

Everyone searches!

There are 5.2bn searches on the internet every day! Discover a new big data insight approach, showing the strength of consumer connections across infinite topics.

Catalogue: Congress 2017: Visionary
Authors: Mathieu Trepanier, Jean-Philippe Lebudel
November 27, 2017
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Citation

Trepanier and Lebudel (2017a, November 27). Everyone searches!. ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/everyone-searches--9181


Videos

Machine learning, digital tracking, and going beyond survey questions to get answers

Machine learning is a concept that has long been applied to many industries that need to use predictive data, and has been used for some time in the online advertising industry. The survey research industry is ideally suited to benefit from machine...

Catalogue: Congress 2017: Visionary
Author: Paul Twite
November 27, 2017
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Citation

Twite, P. (2017a, November 27). Machine learning, digital tracking, and going beyond survey questions to get answers. ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/machine-learning-digital-tracking-and-going-beyond-survey-questions-to-get-answers